Converting

March 6th, 2017

Don’t Follow Trends in the Converting Industry — Create Them

Don’t Follow Trends in the Converting Industry -- Create Them

Trends set our strategic compass. But are trends in the converting industry really something you want to follow, or should you actually be the one creating the trend?  Denise Greenwell of Berry Plastics provided us with some unique insights on why trends aren’t what you think, and how you can create your own trend from the get-go.

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